Start Your Business
Develop Your Business Idea
Developing your business idea is a critical first step in building a successful venture.
A well-defined idea acts as the foundation of your business, giving it direction, focus, and purpose. A strong business idea fuels creativity and innovation, encouraging you to think beyond conventional solutions and differentiate yourself from competitors.
Ultimately a clear, well-researched idea gives you the confidence to take calculated risks, the clarity to make informed decisions, and the resilience to adapt when challenges arise.
Refine your concept into a clear, actionable plan to solve a problem.
Some things to consider:
- Do you have experience in the industry in which you want to start a business?
- What are your business startup costs?
- Do you have enough capital to sustain your business until you can make it profitable?
- Is there demand in your geographic region for your proposed goods or services?
- Who are your competitors?

Market Research
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Market research is the practice of collecting, analyzing, and interpreting data about your potential customers, competitors, and the broader industry landscape. This plays a vital role in reducing the uncertainty of launching a new business by providing reliable insights into customer preferences, industry trends, and competitive dynamics. It also enables entrepreneurs to design products, set prices, and develop marketing strategies that align with actual market needs. By grounding decisions in data rather than assumptions, market research increases the likelihood of building a profitable and sustainable enterprise.
Is your business idea viable?
Connect with your local library or Small Business Development Center (SBDC) to access market research tools.
Is your business idea viable?
Connect with your local library or Small Business Development Center (SBDC) to access market research tools.

Write Your Business Plan
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A business plan is a formal document that outlines a company's objectives, strategies, and financial forecasts. It serves as a comprehensive roadmap for business growth and development, providing direction and a framework for achieving business goals. Your business plan will change as your business evolves. You can follow the link to Service Corps of Retired Executives (SCORE) for a business plan template.
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