Customer Retention

Customer retention refers to a business's ability to keep its existing customers over a period. It's a key metric for assessing customer loyalty and the effectiveness of strategies aimed at preventing customers from switching to competitors. Improving customer retention is crucial because acquiring new customers is generally more expensive than retaining existing ones.

Learn about some popular techniques for customer retention here.

Additional resources:

• Local economic development organizations
• Chambers of Commerce
• Local community events
• Networking opportunities